The Psychology of Booking a Holiday

There is no set time frame when it comes to booking a holiday; some people plan it out for months and months, some get it done in their lunch break, but the thought processes that holidaymakers go through when organising their getaway is, in general, very similar.

As a holiday home owner, getting to know the stages of this process can be extremely helpful, and at Wyndham Vacation Rentals (UK) Ltd we have always used our unique understanding of the psychology of booking a holiday to allow us to help our partners maximise their property’s potential.

Firstly, holidaymakers will feel an urge for a getaway. For many, this has become part of a year-by-year routine, but for some it can be caused by work stress, the desire for a reward, or even as a treat for a loved one.

When deciding where to go, the opinions of family, friends and even casual acquaintances may be taken into account, as well as – and possibly most importantly – their own past experiences. This is why it is so important to ensure every guest has a positive experience at a property, as one visit could generate countless other bookings thanks to positive word of mouth. Media advertising can also have a marked influence of a person’s choice of holiday destinations, which is why Wyndham Vacation Rentals (UK) Ltd uses a multifaceted approach to its marketing endeavours.

After coming up with a few ideas of places to go, the next step usually involves researching each location. Holidaymakers will want to inform themselves about how much they should expect to pay, when they can go, what is involved in travelling to the location, and what they can do while they are there.

From here, the final decision regarding location can be made. Exact dates can also be settled upon, or the level of flexibility identified.

The next big step, and one of the most important areas of the decision-making process to familiarise yourself with as a holiday homeowner, is the choice of accommodation. Guests will consider the size of their party, the type of accommodation they are after, and any other personal preferences they have, and will search for accommodation that clearly demonstrates that it can meet these needs. Here, an honest description and good marketing of your property comes into play.

When the holidaymaker has satisfied themselves with the fact your accommodation can cater to all of their needs – for example, accepting pets or having access to fun local activities – they will make a booking.

Securing a booking is not the end of the process. After returning from their time away, your guests are likely to carry out the next step: sharing. Telling others about their holiday experiences has become a huge part of many people’s lives, so keep this in mind when readying your holiday home and during any dealings you have with your guests. Their positive or negative reviews could impact on your income in a big way.