Maximising your property's potential, then realising it
A successful partnership between agency and owner lies at the
heart of the most profitable self-catering properties, and that
means both parties should listen to and act on the wishes and
recommendations of each other. At the Hoseasons Group we make
this two-way partnership the very core of our business, and it
definitely shows.
Pricing for profit
Intelligent strategic pricing is crucial to maximising the
year-round income of any rental property, and it's an area where
your agency should definitely know best. Pricing too high
will mean your property isn't competitive, and you'll miss out on
bookings as holidaymakers will go elsewhere. Pricing too low
will narrow the gap between your rental income and everyday costs,
and that will shrink your profit and could even lead to you running
at a loss. As well as choosing the right property in the
first place, thinks like cleanliness, décor, fixtures, fittings,
extra services and effective management will all strengthen your
case for charging the most profitable rates. We advise on
this by drawing on in-depth industry knowledge, detailed market
research and first-hand experience.
Making the most form your home
Holidaymakers really appreciate those simple extras that help make
them feel at home, and nice little touches add value to a property
without costing much to achieve. Toiletries, bathroom scales,
telephone directories and DVD or CD players are all welcome
additions. Also, whether they're modern or period, your
furniture, furnishings and fittings should be coordinated and high
quality, and bed linen should always be freshly laundered,
coordinated and with allergy-free pillows available.
Your potential income
By providing the kind of property, facilities and extras we've
covered in this guide, there's no reason why yours won't make the
perfect holiday property and prove extremely popular with a wide
range of holidaymakers, and that should mean plenty of bookings and
a generous year-round income. Having said that, remember that
you'll need to budget for certain costs like taxes, insurance, a
cleaner, gardener, maintenance, repairs and fuel, as well as for
your own time.
It's also possible to enjoy a superb rental income from simpler,
less luxurious properties, since different holidaymakers have
different needs and some are more budget-conscious than
others. You should note, though, that standards of safety and
cleanliness remain every bit as high for these properties as those
that command higher weekly rates.
Long seasons and short breaks
Making your property available all year round, and for short
breaks, will really help to maximise its potential by appealing to
the widest range of holidaymakers. Our marketing experts make
it their business to identify and understand new patterns and
trends in customer behaviour, and we work hard to pass this insight
to owners through regular updates.
