The Great British Holiday Guide

June 27th, 2011

One in ten of us don't plan our UK breaks

Plan the perfect UK break with the cottages4you Go Local guide

Get a real taste of Britain and support rural economies

When it comes to holidaying at home, we are not a nation of planners! Research carried out by the UK's leading holiday cottage letting agency cottages4you, has found that only four per cent of holidaymakers travelling within the UK will buy a guidebook for their chosen destination, despite it being somewhere they have never been before.

With more than 96 million domestic overnight trips taken in 2010*, cottages4you is offering those taking a UK break the chance to plan their perfect break, selecting the best places to eat, drink and visit whilst away.

The 2011 Go Local guide is full of customer recommendations, supporting the independent businesses which go above and beyond to make holidays special. Now in its third year, the guide is even easier to use, with new iVizit technology to help holidaymakers search for pubs, cafes, restaurants and attractions and even recommend their own hidden gems for others to enjoy.
With tourism worth £96.7bn to England´s economy, by choosing local suppliers and businesses holidaymakers can help retain more than two million jobs**. At the end of the summer, cottages4you will be judging the most entrepreneurial businesses and rewarding them with a local business grant to help develop the business.

Town End Farm Shop and Tea Rooms near Skipton, North Yorkshire, received £1000 after winning the Best Local Cafe award in 2010. Business owner Chris Hall said: "We were delighted to win the Go Local award last year. The award was great recognition of all our hard work and proved a valuable asset in promoting the cafe. The grant we received has been a vital resource in developing our business over the year, and we'd recommend getting involved in Go Local 2011 to anyone who is passionate about supporting local tourism."
Nick Rudge from cottages4you said: "Many of us holiday here in the UK without a second thought and often miss some of the best places to eat, drink or visit. The Go Local guide is the ultimate resource for helping make the most of your break whilst ensuring you are supporting the community.

"Our Go Local initiative has seen hundreds of businesses recommended across the country and we hope the 2011 campaign is just as successful in rewarding the people who really make our holidays memorable."
To start planning your holiday or to nominate your favourite places to go, visit the Go Local section on www.cottages4you.co.uk.
Ends

Taken from Visit England Tourism Statistics, based on the Deloitte study 'The Economic contribution of the Visitor Economy - UK and nations'

Notes to Editors:
For more press information or images about cottages4you, please contact press@lucre.co.uk or speak to Gemma, Claire, Rebecca, Chris or Katie on 0113 243 1117.