Marketing Support

“2014 was my first year with cottages4you.  It has been very successful, beyond my wildest dreams.  I know that one of the main contributing factors was the friendly, guiding hand of Deborah Murphy-Latham, the Regional Manager for the Isle of Wight.  Deborah’s expertise eased my way as a novice in the holiday rental market.  Also when a problem occured unexpectedly, Deborah handled it immediately and efficiently, which just increased my confidence in cottages4you.”

Janice Turner, 29198 ‘Heavenly’, Sandown, Isle of Wight

Decades of experience mean we know the holiday cottage rental industry inside out and the best way to reach its customers. We use a range of tested and innovative marketing methods to ensure our owners’ properties get noticed. If you are wondering ‘How will people decide to rent my home?’ Here’s how we will help you market your property:

  • Poppy FieldsWe produce over six million brochures every year featuring our cottages to rent across the UK and mainland Europe
  • Our customers tell us they use the internet to search for holiday properties to rent so we employ the latest techniques to make your property visible to them
  • Our advertising campaigns are executed both online and offline and include press advertising in major titles
  • Our direct mail campaigns are specifically targeted to a highly segmented database of existing and potential customers
  • We use e-marketing to keep our customers up to date with our full offering and online booking capability. We also sponsor keyword searches and banner promotions
  • We know how important it is for customers to know and trust our brand whether they are looking for luxury cottage rentals, or a basic getaway package. Our public relations strategy successfully targets the national press, consumer magazines, radio and television
  • Collaborations and third party affiliations with around 500 other trusted brands ensure we have a presence in other market segments
  • Travel agents are a key link to the holiday market, so we work with them to ensure our product is on offer to their customers

Facts you should know:

  1. We produce over six million brochures every year which customers tell us they keep to refer to time and time again
  2. We have a targeted direct marketing database of over 8 million households – by far the largest database of its kind in the holiday industry
  3. Our partners include lastminute.com, Saga, Teletext, the AA and P&O ferries